About Melinda Byerley
Melinda Byerley is a serial entrepreneur and the founding partner of TimeshareCMO, a data-driven digital marketing consultancy based in San Francisco. Previously, she founded Vendorsi.com and was the CMO at Poll Everywhere, one of Y Combinator’s top ten revenue generating startups. Melinda is a pioneer of growth marketing in Silicon Valley, where she’s held marketing and e-commerce leadership roles at companies such as PlantSense (sold to Parrot), Linden Lab/Second Life (head of Virtual Goods, Virtual Currency, and Ad Sales), eBay, PayPal, and Checkpoint Software.
Melinda’s professional specialties are marketing analytics, campaign attribution, and budget allocation. She is also a storyteller and content marketer who contributes to VentureBeat, GrowthHackers.com, The Growth Marketing Conference, and a guest lecturer at Cornell University and Babson College. Melinda holds an MBA from Cornell University in Finance and a BFA in Drama from Illinois Wesleyan University. When she’s not working, Melinda enjoys speaking truth to power on Twitter (@mjb_sf), running, traveling, and writing.