About Rodney Northern

Driven by a desire for sustainable growth and positive change - Rodney has been a global marketing executive for the past 25 years and continues to grow his craft daily. A classically trained brand marketer, he has led billion dollars businesses and managed multimillion-dollar budgets for some of the top global CPG companies.

He has spent considerable time and energy designing new and innovative products, processes and testing methodologies resulting in successful global product launches in numerous categories. Throughout his career he’s had extensive experience and responsibility in leading multidisciplinary teams and takes pride in his team member development.

Rodney received his Bachelor of Science degree in Economics from the University of California at Riverside and continued on to complete his MBA degree with an emphasis in Corporate Finance and Marketing Management at the University of Southern California’s Marshall School of Business.

Show notes

In this episode, Rodney Northern joins Dan and Jason as their final guest for the Businessology Show’s onboarding story arch. Rodney has a unique onboarding perspective having spent 20 years on the client-side and now serving as Senior Vice President, Director Client Services for Sanders/Wingo on the agency-side. Working both sides of the fence has given Rodney a wealth of knowledge and experience in onboarding. What is the process of alignment and refinement for choosing the right clients? What are the most important factors in the onboarding process? What does it mean to go deep instead of wide? Hear the answers to these questions and more on our latest episode!

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