Episode #125
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If you’re reading this, there’s a good chance you’ve heard of Tim Williams and/or are employing some of his unique wisdoms in your agency right now! He’s a marketing veteran with decades of top-notch experience. Tim has been featured or interviewed in several major publications, and his seminars have taken him across the globe. He and Jason have an honest, analytical conversation on growth—specifically, they dive deep into what it means to grow intentionally. If you’ve got “scale my agency” on your company’s 5-year road map, you’re going to want to tune in.

About Tim Williams

Tim Williams is a career marketing professional whose mission is to help professional service firms escape the tyranny of an unfocused business model. As a globally-recognized expert in the areas of business and pricing strategy, Tim is a noted author, international speaker, and presenter for business organizations worldwide. Based on his expertise in positioning and pricing, Tim has been interviewed by news-gathering organizations including The Economist, Wall Street Journal, New York Times, Bloomberg News, The Guardian, Toronto Globe & Mail, Australian Financial Review and numerous business publications ranging from Europe to Asia.

Tim is the author of two books, “Take a Stand for Your Brand” and “Positioning for Professionals.” He writes the popular blog “Propulsion” and serves as a LinkedIn Influencer, where he is a regular contributor of articles on business and pricing strategy.

As a consultant to professional service firms, Tim has worked with hundreds of organizations ranging from mid-size independents to multinational networks and global holding companies. He began his career on Madison Avenue working for major multinational advertising agencies and later served as president and CEO of several mid-size independent firms. As the leader of Ignition Consulting Group Tim now advises the leaders and managers of professional service firms on the development and execution of positioning and pricing strategies.

Show notes

Tim and Jason talk about the ups and downs of running a business. And Tim makes extremely bold claims that if agencies bill by the hour there is no way they can scale that business and continue to attract and keep strong talent. Now is the time to transform your agency.

Tim challenges service-based companies to believe that agencies should sell solutions instead of hours, and that allows the agency to become much more valuable to the market place. And he talks about how agencies can reimagine their services as solutions (and get out of the treadmill of billing by the hour).

Listen in to hear the simple solution he offers for those ready to move into a place of value, instead of the tread mill of selling hours.