Finding a Client/Agency Match Made in Heaven with Joe Koufman
Joe Koufman is a matchmaker. Not quite the kind that you might be thinking of (although he has brought together many a now-married couple) unless you’re thinking of an agency/client matchmaker. His company Setup helps pair agencies with clients based on all applicable criteria—style, personality, capability, you name it.
About Joe Koufman
Joe Koufman is responsible for introducing three married couples and countless business relationships. In early 2014, he parlayed his passion for connecting people to found Setup, which is a marketing matchmaker.
Joe Koufman is a professional matchmaker. He doesn't typically deal in the business of love (though he has brought 3 marriages together), but his passion for connecting people manifests itself in his company Setup. There, he matches brands with creative agencies that best fit them. He saw an issue with brands not being able to reach beyond the limits of their network, instantly excluding so many excellent agencies. Joe talks with Jason about how his company's process works and what agencies can bring to the table that make them a good fit.