About Ron Baker

Ron Baker started his CPA career in 1984 with KPMG in San Francisco. Today, he is the founder of VeraSage Institute, the leading think tank dedicated to educating professionals around the world. He is also on the faculty of the Professional Pricing Society.

He is the author of six best-selling books, including: The Firm of the Future; Pricing on Purpose; Measure What Matters to Customers; Mind Over Matter; and his latest, Implementing Value Pricing: A Radical Business Model for Professional Firms.

Ron has spread his value-pricing message to over 110,000 professionals. He has been named on Accounting Today’s 2001-2004, 2005-2007, 2011-2013 2013 Top 100 Most Influential People in the profession; voted number six and nine of the Top ten Most Influential People in the profession in 2012 and 2013; selected as one of LinkedIn’s 150 Influencers. He presently resides in Petaluma, California.

Show notes

In this episode of The Businessology Show, Dan and Jason speak with value pricing mastermind Ron Baker. Discover how Ron became a value pricing guru not from the economic side, but from the customer service and experience side.

Learn the 8 steps to implementing value pricing, why we all need to get rid of time sheets (“the only place where time spent should matter is in prison”), and how ultimately, value is a feeling not a number.

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