Selling Value with Phillip J. Clayton
noTheName is a Brand Consulting & Marketing firm that provides a range of service and solutions in Brand Design & Development, Strategy, Business & Product Development, Consulting, Digital Asset Management, Technology Deployment & Optimization of their clients’ operating activities.
About Phillip Clayton
Phillip J. Clayton is a hybrid consultant, his focus is centered around Art & Design, and Business & Marketing. He started out in the fine arts and found his purpose as a designer and creative consultant with 15+ years of experience working in the creative industry, Advertising & Marketing. His focus is on Brand Design & Development. He is a founding partner of noTheName:PJC, a hybrid brand focused business solutions agency.He is also a writer and a member of the PAC Global Leadership Awards International Judging Commission.
Show notes
Phillip digs into the details of what a brand is and how good brand management increases value. He discusses the human desire to be a part of a belief system and how a good brand crafts that. Jason then delves into the current climate of racial justice and asks Phillip to share his invaluable perspective as a black man in this industry.
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