Season 3

  • Episode #32
  • Aired Mar 5, 2015
  • Comments

Exploring Business Models

Dan and Jason are back to kick off the first episode of Season 3! Join them as they explore all aspects of business models, discuss how they designed their respective company's models, compare the pros and cons of each and so much more!


Support the Businessology Show

The Businessology Show is a labor of love for Dan & Jason. If you’ve benefitted from one or more episodes of the show, please consider supporting us. In honor of season 3, we suggest a $33 one-time gift, but we’d appreciate any amount that you feel is fair. Thanks!

Season 2

  • Episode #31
  • Aired Nov 4, 2014
  • Comments

Season 2 Finale

Dan and Jason are back for the Season 2 Finale of The Businessology Show. What a great season we’ve had! A huge thanks to our amazing listeners, our incredible guests and our awesome sponsors. Listen to the finale here and stay tuned for Season 3 in January!

Thank you for being a part of this incredible season!


  • Episode #030
  • Aired Sep 11, 2014
  • Comments

Q&A: September 2014

Dan and Jason are back with another listener question show! This is the fourth episode dedicated to Onboarding and we received some really great questions from our amazing listeners. Listen here!


  • Episode #028
  • Aired Aug 4, 2014
  • Comments

Onboarding for Services & Products

How do you get users acclimated when trying to get them to sign up for your product or service? Jason and Dan interview Matthew Smith about his experience leading teams at places like Relay Foods and Zaarly as well as his own design consultancy, and how onboarding at each differs.


Matthew Smith
With special guest Matthew Smith
  • Episode #027
  • Aired Jul 16, 2014
  • Comments

The Power of Onboarding

On this episode, we'll define Onboarding and talk about the impact it can have on bringing in new customers. Dan and Jason will also give their own examples of Onboarding and how it has helped their clients.


  • Episode #026
  • Aired Jul 2, 2014
  • Comments

Q&A: July 2014

Dan and Jason are back with another listener question show!

This is the fourth episode dedicated to pricing and we want to hear from you, our awesome listeners! Do you have questions from our first three pricing guests? Or maybe you just have some general questions about pricing? Leave us a question as a comment on our blog here or use our online questions form:

Thanks for listening!


  • Episode #025
  • Aired Jun 12, 2014
  • Comments

Why Hourly Pricing Can Work

In this, the final pricing episode of the season, Dan and Jason speak with the Technical Director for Sparkbox, Rob Harr. Hear his perspective on pricing and why pricing hourly works for Sparkbox.


Rob Harr
With special guest Rob Harr
  • Episode #023
  • Aired May 22, 2014
  • Comments

Value Pricing for Agile Development

Dan and Jason speak with Wes McClure about value pricing, agile development and how to improve the development of software to focus on customer value and outcomes.

We are going live on Thursday, May 22nd at 4:00 pm ET, so be sure to join us then!


Wesley McClure
With special guest Wesley McClure
  • Episode #022
  • Aired May 8, 2014
  • Comments

Q&A: May 2014

Dan and Jason are back with another listener question show! This is the fourth episode dedicated to Positioning, but we want to focus on listener questions this time. Do you have questions from our first three guests on positioning? Let us have them! Or, maybe you just have some general branding/positioning questions related to how we run our firms. Let us have them!

Leave us a question as a comment on our blog here, or just leave them on our online Questions form here:

We are going live on Thursday, May 8th at 12:30 pm ET, so be sure to join us then!


Dan and Jason
With special guest Dan and Jason
  • Episode #021
  • Aired May 1, 2014
  • Comments

Faking It

Dan and Mike argued on Twitter about spec work. Now he'll be on our show on May 1, 2014 at 2PM EST to talk more about it!


Mike Monteiro
With special guest Mike Monteiro
  • Episode #020
  • Aired Apr 16, 2014
  • Comments


Continuing with the theme of positioning and branding, Dan and Jason will be interviewing Ed Tettemer live on Wednesday, April 16 at 2pm EST. Listen live to hear how Ed has spent years helping organizations of all kinds (profit and non-profit, large and small) define themselves.


Ed Tettemer
With special guest Ed Tettemer

Season 1

33 15
  • Episode #018
  • Aired Nov 14, 2013
  • Comments

Season 1 Finale

Dan and Jason will be talking through the purpose of Businessology, as they explored it in Episode 1. Then they will be taking a journey through the episodes of the first Season, highlighting the big learning points and what their greatest takeaways were.

At the end, they will be excited to share some thoughts on next year's live roadshow, and how you can have a say in what you see at the live roadshow.

Join us for the Businessology Show's Season 1 Finale on Thursday, November 14, 2013 at 2pm EST!


  • Episode #017
  • Aired Nov 1, 2013
  • Comments

Being the Boss

A true leader, Greg Hoy can talk about management, marketing, leadership, design, and more. Also, Greg will share about Owner Camp and Digital Project Management Summit. And finally, what did it really feel like to have his employees give him a review? Listen in live on Friday, November 1, 2013 at 12:30pm EST to hear Dan and Jason interview Greg about these and other topics. Have a question for Greg? Leave it in the comments below!


Greg Hoy
With special guest Greg Hoy
  • Episode #016
  • Aired Oct 15, 2013
  • Comments

Q&A: October 2013

Dan is back with Jason this month, and it’s time for another listener question show! What do you want to ask about design or business? Do you have questions about software, managing projects, hiring, when to go out on your own, taxes, managing cashflow, working with contractors, contracts, or anything else? Leave us a comment and we’ll do our best to work your question into our next show. We are going to be live on Tuesday October 15th at 3pm EST, so be sure to join us then!


  • Episode #015
  • Aired Sep 26, 2013
  • Comments

Turning Side Projects into a Full-Time Gig

Matt Cook joins us again as a guest host while Dan Mall travels. Look for Dan to rejoin the show in October. Jason and Matt will be talking with Cameron Moll, creator of Authentic Jobs. They will be live on Thursday, September 26, 2013 at 2pm EST. Hear Cameron's insights on working with a team and running a business. Join us in the live chat during the show.


Cameron Moll
With special guest Cameron Moll
  • Episode #014
  • Aired Sep 12, 2013
  • Comments

Changing Business Models

That's right. We have a guest AND a guest host! Dan will be back in October, but we still have great content in store for you. Join Jason and Matt Cook this Thursday, September 12, 2013 at 2pm EST as they talk with Dave Onkels, co-founder of Dotvita.   Dave will be sharing his thoughts on how his strategy has shifted as both he and his company have grown. How are current customers impacted when your business model changes? What if it doesn't work? Hear more from Dave, this year's emcee of Circles Conference, and ask him your questions in the chat on Thursday.


Dave Onkels
With special guest Dave Onkels
  • Episode #013
  • Aired Aug 22, 2013
  • Comments


On Thursday, August 22nd at 2pm EST, Dan and Jason will be talking all things design and business with Josh Long. You know Josh as an author, designer, and podcast host. Be sure to chat with us right here during the live show!


Josh Long
With special guest Josh Long
  • Episode #012
  • Aired Aug 8, 2013
  • Comments

Q&A: August 2013

Got questions? Let’s talk about what matters to you! Let’s talk pricing, growth, hiring, firing, scope, project management, strategic client selection, dealing with contractors, best conferences, or whatever is on your mind. We’ll be live on Thursday, August 8th at 2pm EST, but we need your questions. Leave them in the comments!


  • Episode #011
  • Aired Jul 31, 2013
  • Comments

Responding Strategically to Growing Pains

Dan and Jason will be talking with The Queen Bees from The Honey Agency, Meghan Phillips and Rebecca Parker. The Honey Agency has built strategy around their customer selection. They are also responding strategically to big changes in their revenue mix as well. Hear their stories of growing pains and how they are transforming their agency and their team. Remember to join us here live during the show and ask your questions in the chat.


The Honey Agency
With special guest The Honey Agency
  • Episode #010
  • Aired Jul 16, 2013
  • Comments

Strategies For Growth

Dan and Jason will explore the topic of growth. Can you grow too fast? What are the risks of growth? What if you don’t want to grow? Does growth ensure profitability? We’ll wrestle with these questions and more. Please include your questions or thoughts in the comments and join us here for the live chat during the show.


  • Episode #009
  • Aired Jun 24, 2013
  • Comments

Knowledge-Based Project Management

Live on June 24th at 3pm EST, Dan and Jason will be talking about project management with Ed Kless. How do you handle project management problems such as lack of information from your customer, ever-changing requirements and requests, falling behind on deadlines, or managing multiple projects at the same time? Ed will be available to answer your questions and share his wisdom on these topics and more.


Ed Kless
With special guest Ed Kless
  • Episode #008
  • Aired May 9, 2013
  • Comments

Q&A: May 2013

Dan and Jason are ready to answer your questions. In this episode, we’ll tackle questions already received, such as:

  • “What happens if I incorrectly estimate my income when it comes to taxes?”
  • “What strategies can I use to build my client base?”
  • “How do you set up contracts, especially if you are value pricing?”
  • “How do existing clients respond to changes such as moving from hourly billing to a value pricing model? And how do I do this?”
  • “As a freelancer, much of my business comes from other creative agencies. Is it possible to value price when contracting for other creatives?”


  • Episode #007
  • Aired Apr 17, 2013
  • Comments

Quickly Starting a Business

If the work you are doing today ceased to exist tomorrow, what would you do? This is the exact place Kevin M. Hoffman found himself about one year ago. After eighteen years of designing websites and the strategies behind them, Kevin was faced with tremendous challenge and risk, but also great opportunity and choice. Listen in to find out what Kevin did and what he learned in the transition about value and about himself.


Kevin M. Hoffman
With special guest Kevin M. Hoffman
  • Episode #006
  • Aired Mar 28, 2013
  • Comments

Making Sense of Taxes for the Small Business Owner

Albert Einstein said, “The hardest thing in the world to understand is the income tax.” Taxes can be a scary piece of the business owner’s puzzle. What do you need to know about getting your taxes filed? How can you plan ahead for next year? What do freelancers need to do to prepare their books for tax time? Is it okay to file an extension? Jason and Dan will tackle these questions and more on Thursday, March 28th at 2pm EST.


  • Episode #005
  • Aired Mar 14, 2013
  • Comments

Exploring the Value of Innovation

Teehan+Lax have committed to a wonderful thing in their agency called a Lab.  Committing financial resources and people to a department of an agency with no plan for income is a deep commitment to the value of innovation.  To put it simply: they value curiosity.  But does this commitment to innovation bring value to their current customers?  Or add more money to the bottom line?  Should you build time into your life to innovate new products and services?  Come find out from Jon Lax himself.


Jon Lax
With special guest Jon Lax
  • Episode #004
  • Aired Feb 28, 2013
  • Comments

Value Pricing

Pricing without time in mind is a true skill. Or maybe you should consider using time? Possibly, Dan and Jason disagree. It takes courage and commitment to innovation and an intense focus on your customer to value price for your services. Should you give up timesheets? Should you use time to create your prices? Can you do this in your creative firm or agency? Find out the skills needed and the fatter profit margins you can make.


  • Episode #003
  • Aired Feb 15, 2013
  • Comments

Positioning, Branding, & Value

Do you have a brand that is well positioned to be a leader with your niche market? How can you identify your value and price accordingly? These are the building blocks of effective creative strategy. Come hear Tim Williams explain why “the essence of positioning is sacrifice.” Listen live right here on Friday, February 15th, 3 pm EST.


Tim Williams
With special guest Tim Williams
  • Episode #002
  • Aired Jan 24, 2013
  • Comments

Equity, Startups, Fundraising & Education

What kind of equity should designers take when working with startups? Do designers make sucky business owners? Are agencies the only route for budding designers? Find out live at 1PM EST on Jan 24, 2013.


Ben Blumenfeld
With special guest Ben Blumenfeld
  • Episode #001
  • Aired Jan 18, 2013
  • Comments

What is Businessology?

Dan and Jason spend time diving into the purpose behind the Businessology Show in this initial episode. Learn more about the hosts, the branding design of the show, and what the future holds!