Becoming Experts in a Niche with Jason Pontius and Tonya Moyle of White Whale Web Services
White Whale designs and develop websites, user experiences, and big ideas. Their clients include some of the biggest, the smallest, and the most interesting colleges and universities in the world.

About White Whale Web Services
Jason Pontius is the president and founder of White Whale Web Services, a design, technology, and strategy firm that works with colleges and universities around the world. Tonya Moyle serves as vice president. Together, they lead and serve their team and clients.
Show notes
Jason Pontius and Tonya Moyle have YEARS of experience serving colleges and universities with web services, branding, strategy, consulting, and more.
In this episode, hear how they started serving a niche, how they understand their value, the impact of travel on their team and revenue, what they provide as a deliverable, and their view of offering different strengths and gifts to the company.
They will also share how they developed their own products for their specific niche and what that could mean for other developers. Tonya and Jason reflect on their slow and steady growth and what might have been different with alternative funding models as well.