The Psychology of Presentation Design with Charlie Poulson
Americano makes brands human as a creative office at the intersection of artificial intelligence and aesthetics. Americano’s unique approach involves AI to develop deep brand personalities and aesthetic expertise to create highly human & relatable brands.
About Charlie Poulson
Charlie Poulson founded Americano in 2014 after a natural timeline of entrepreneurial tendencies: starting from the first contract he wrote when he was seven to raising $6,000 for top surgery in college, by selling bracelets he made from the shirts he outgrew on testosterone as a result of transitioning. Charlie developed Americano’s unique approach to brand development after realizing that brands need empathy to connect with their customers, especially in current times.
Jason Blumer was able to connect with Charlie Poulson of Americano Design and dig into the fascinating topic of the psychology and behind-the-scenes work that goes into presentation design. Charlie shares the story of moving from a design/branding role in his twenties to now thriving in the unique niche work of designing powerful presentations for clients.