Auditing Your Agency's Profitability with Marcel Petitpas
Marcel has joined us before to geek out on the behind-the-scenes of agency operations and growth. He has a knack for engineering the inner workings of agencies in ways that bring more clarity and answer some of your biggest metric and ops questions. As a consultant and COO of Gold Front, he discusses what it means to get the metrics that actually help you run your agency (and why most owners can’t or won’t get this agency ops goodness).
About Marcel Petitpas
Marcel Petitpas is the CEO and Co-Founder of Parakeeto, a consultancy turned software company that helps service businesses increase profitability and close more deals by generating accurate, data-driven estimates in seconds using their existing time-tracking data.
He’s also the fraction COO at Gold Front, an award winning creative agency working with top silicon valley brands like Uber, Slack, Google, Keap, Robinhood and more.
In his work as a speaker, podcast host and consultant, specializing in Agency Profitability Optimization, he’s helped hundreds of agencies around the world improve profitability and cash flow in their business.
When he’s not helping agencies make more money, he’s probably watching “The Office” or “Parks and Rec” on a never-ending loop and eating breakfast foods for every meal of the day.
Show notes
As the CEO & Co-Founder of Parakeeto, Marcel helps agencies improve their profitability. He spends most of his days elbow-deep in agency reporting, helping them make the correct decisions based on their data. He and Jason discuss which metrics are critical for agency owners to keep an eye on and how they can leverage tools to maintain profitability. This look at agency health through the numbers lens is a HUGE help for agency leaders—don't miss this one!
Show links
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