About Joe Erwin

Entrepreneur Joe Erwin is the co-founder and former President of marketing agency Erwin Penland, the co-founder of Clemson University’s Erwin Center for Brand Communications, and as President of Erwin Creates, recently opened Endeavor, a collaborative co-working community for creative services professionals in the heart of downtown Greenville.

A graduate of Clemson University, Joe joined DMB&B in New York before returning to Greenville in 1986 to purchase Penland Advertising. He and his wife Gretchen – also a marketing professional – opened Erwin Penland with one account and two employees.

The agency experienced extraordinary growth during Joe’s 29-year tenure as President, ultimately employing more than 400 team members in Greenville and New York, with core strengths across a broad range of integrated marketing. The agency’s national client roster grew to include Verizon Wireless, Denny’s, L.L.Bean, Michelin’s Uniroyal Tire brand, Chick-fil-A, and Disney XD.

Today, his company Erwin Creates leads and nurtures Endeavor, and is involved in a variety of development and education-related initiatives.

Show notes

In this episode, Jason Blumer is honored to speak with Joe Erwin of Erwin Creates and Endeavor. Joe shares the story of how he co-founded Erwin Penland and lessons learned throughout his career.

Joe shares a few items from his list of what to do and what not to do as you grow your agency, including one item that actually made BOTH lists.

From Joe's list of dos and don'ts, he explains why it is great to start some traditions and why you shouldn't waste time with negative people, which leads to the story of the first time he fired someone. He'll also share how freeing it is to stop worrying about your competition.

Joe welcomes your email at joe.erwin@erwincreates.com, or learn more at www.erwincreates.com.

This is a must listen episode. We hope you enjoy it!

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