About Joe Erwin
Entrepreneur Joe Erwin is the co-founder and former President of marketing agency Erwin Penland, the co-founder of Clemson University’s Erwin Center for Brand Communications, and as President of Erwin Creates, recently opened Endeavor, a collaborative co-working community for creative services professionals in the heart of downtown Greenville.
A graduate of Clemson University, Joe joined DMB&B in New York before returning to Greenville in 1986 to purchase Penland Advertising. He and his wife Gretchen – also a marketing professional – opened Erwin Penland with one account and two employees.
The agency experienced extraordinary growth during Joe’s 29-year tenure as President, ultimately employing more than 400 team members in Greenville and New York, with core strengths across a broad range of integrated marketing. The agency’s national client roster grew to include Verizon Wireless, Denny’s, L.L.Bean, Michelin’s Uniroyal Tire brand, Chick-fil-A, and Disney XD.
Today, his company Erwin Creates leads and nurtures Endeavor, and is involved in a variety of development and education-related initiatives.