About David C. Baker

David C. Baker is an author, speaker, and advisor to entrepreneurial creatives worldwide. He has written 5 books, advised 900+ firms, and keynoted conferences in 30+ countries. His work has been discussed in the Wall Street Journal, New York Times, Fast Company, Forbes, USA Today, BusinessWeek, and Inc. Magazine. His work has also been featured in the NY Times, where he was referred to as the expert’s expert. He lives in Nashville, TN, but grew up in Guatemala, where he lived with the K'anjobal, a tribe of Mayans in San Miguel Acatán, Huehuetanango, where his parents did medical and literacy work. David helps entpreneurial creatives make better business decisions about their positioning and marketing, how they structure their roles in the firm, and how to benchmark their financial performance. His most recent book is called “The Business of Expertise: How Entrepreneurial Experts Convert Insight to Impact + Wealth.” He also produces a podcast with Blair Enns at 2bobs.com.

Show notes

David C. Baker is the expert's expert. In this episode, he challenges our thinking about what it really takes to become great agency owners.

David walks us through the relationships between pattern matching, intelligence, and positioning. He helps us think through the question of how much we should be getting paid as well as the problem of caring more about our value than our clients.

David also has us consider how capacity and opportunity are related and why SOMETIMES, you might even need to decrease capacity.

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