Exploring the Value of Innovation
Teehan+Lax have committed to a wonderful thing in their agency called a Lab. Committing financial resources and people to a department of an agency with no plan for income is a deep commitment to the value of innovation. To put it simply: they value curiosity. But does this commitment to innovation bring value to their current customers? Or add more money to the bottom line? Should you build time into your life to innovate new products and services? Come find out from Jon Lax himself.
About Jon Lax
Jon is the President and Co-Founder of Teehan+Lax. He is responsible for the overall strategic direction and operation of the company.
Since starting Teehan+Lax in 2002 Jon has worked with clients like Beatport, Corcoran, Medium, Google, and Bell. He is responsible for establishing TL Labs and making Teehan+Lax one of the most respected companies in the digital industry.
Jon can be found on twitter @jlax.
Show notes
Dan, Jason, and Jon pack a lot of great content into this hour long show. Teehan + Lax truly values doing great work, and focus is the key. Focus impacts their pricing, how they manage projects, and their client selection. Beyond even those aspects, the agency invest about $300K a year into their lab to make themselves better and stretch their knowledge and abilities. You'll also hear about their journey from hourly billing to value pricing over the last several years and how this journey is leading to even more creative ways to price in the future. Jon's big advice for new agencies and designers? Find out how you are unique to begin to really understand your value to your customers.
Show links
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