About Lori Jones

As a marketing integration guru, Jones has knowledge and experience in all aspects of branding, marketing, advertising, PR, and digital and social programs. Where Jones truly shines, however, is her ability to bring each of those areas together. She participates in strategy development and big picture program planning with her team at Avocet Communications to bring a real-world vision that increases customer count for some of the nation’s leading brands.

She is a co-author of Secrets of Ad-Agency Owners: Our Best Marketing Advice and Secrets of Ad-Agency Owners: The Biggest Mistake I’ve Ever Seen. Jones publishes the Integrate & Ignite blog and podcast, both of which focus on integrating marketing, leadership, and entrepreneurialism.

Show notes

In this episode, we discuss:

  • whether you should specialize in target markets, or strategic services
  • what integrated marketing actually is
  • creating services by trial and error
  • delivering a full brand experience for a client
  • how to chose what services you offer, and what to say no to
  • performing up front persona discovery to develop a brand
  • discussions on project vs. recurring revenue
  • and so much more!

Show links

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