Interview with Jim Macdonald, Managing Partner of 3Seed Marketing
3Seed Marketing is a full-service marketing agency owned by multiple partners, each having a role in the success of the company. They are firm believers in value pricing, and have grown the business from 3 to 20 employees in just over a year, including a merger and aggressive hiring practices. 3Seed operates on a very strong set of core values, and do all of their hiring, client onboarding, and partnerships with these values in mind. The rule at their company is You Reap What You Sow… Sow Good.
About Jim Macdonald
Jim is Philadelphia born and Lehigh Valley raised. He attended Lehigh University and later, secured a job at Mack Trucks supervising the sales engineering computer division of the marketing department.After 14 years of working at Mack Trucks, he decided to kick start his own marketing company. With his skill set in marketing and technology, he founded JX2 Technologies.
As the Internet boomed, the company began to specialize in website development and online marketing. After several years of collaboration with 3Seed, the two companies merged in 2014. The rest is history.
Among his many contributions to 3Seed, Jim’s main focus is managing client relationships and sales. He believes that the two are best married together. Lend him a minute of your time and he’ll also be successful in making you laugh.
Outside of the office, Jim enjoys playing music, exercising, watching bad movies (and some good ones) on Netflix, and spending time with his family, including his two dogs.
Jim is broccoli. Although he will tell you it’s one of his favorite vegetables, many believe that the green veggie has an uncanny resemblance to his curly hair.
Show notes
In this interview, we dive deep with Jim to find out why they merged with another company to create a large marketing powerhouse, how you know when to merge, and how this affects team growth.
We also touch on how to hire fast, how partners should argue, and how to create roles for each partner to fulfill.
A question posed by Jim on the show maybe the listeners can help answer: "how do you effectively hand off a relationship from a salesperson in an agency to Account Management to have that client served well?"
Show links
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