Pricing without time in mind is a true skill. Or maybe you should consider using time? Possibly, Dan and Jason disagree. It takes courage and commitment to innovation and an intense focus on your customer to value price for your services. Should you give up timesheets? Should you use time to create your prices? Can you do this in your creative firm or agency? Find out the skills needed and the fatter profit margins you can make.
What is value pricing and why do Dan and Jason think it is more ethical and profitable than hourly billing? How does it benefit your customer? They also discuss building proposals and how to handle change orders after a project is underway. Should your own internal costs be considered when pricing your customer? Value pricing allows us and our customers to know in the very beginning what a project will cost, but it does not come without a little risk and sometimes fear. Listen to our conversation about these issue and more, and let us know your thoughts in the comments.
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