• Episode #068
  • Aired June 30, 2017
  • Comments

Balancing Data + Story in Marketing with Melinda Byerley of Timeshare CMO

At Timeshare CMO, a startup’s marketing needs are not just typed up in a document and repeated back to them in a meeting. To capitalize and accelerate a startup's traction, Timeshare swiftly acts on their unique marketing needs—from strategy creation to execution.


Melinda Byerley
With special guest Melinda Byerley
  • Episode #063
  • Aired April 10, 2017
  • Comments

Learning about Agency Leadership with Rob Girling and Gavin Kelly of Artefact Group

Artefact believes human-centered design is the only path to meaningful, sustainable success. They advocate outcomes-focused thinking and seek to have a positive impact on underserved communities and populations. They cultivate a deep understanding of technology, so they can bring about positive change and avoid technology for technology’s sake. Artefact values excellence in both thought and execution.


Artefact Founders
With special guest Artefact Founders
  • Episode #059
  • Aired October 30, 2016
  • Comments

Building a Better Agency with Drew McLellan of AMI

The Agency Management Institute (AMI) offers agency management training, consulting and facilitates agency owner peer networks for small to mid sized agencies (advertising, digital, marketing, media and PR).

The mission of AMI is lofty yet simple — help agency owners increase their AGI, attract better clients and employees, mitigate the risks of being self employed in a such volatile business and best of all — let the agency owner actually enjoy the perks of owning the business.

Drew is often interviewed/quoted and published in Entrepreneur Magazine, New York Times, Washington Post, AdAge, CNN, BusinessWeek, and many others. The Wall Street Journal calls him “one of 10 bloggers every entrepreneur should read.”

He is also the host of Build a Better Agency podcast.


Drew McLellan
With special guest Drew McLellan
  • Episode #058
  • Aired September 25, 2016
  • Comments

Exploring the Design Business Model with Kevin Hoffman of Seven Heads Design

Seven Heads Design, led by Kevin Hoffman, is a distributed network of independent web designers, information architects, developers, and smart people. They work remotely because they live all over the world. Seven Heads is a connected company. They believe that when brilliant people have autonomy they crank out their best work, but when those same people collaborate in teams they truly innovate. Seven Heads is an organic network, forming, growing, and dissipating as needed.


Kevin M. Hoffman
With special guest Kevin M. Hoffman
  • Episode #056
  • Aired August 10, 2016
  • Comments

Discussing Agency Growth with Jason Swenk is an Agency New Business development company. The mission of is to educate and entertain digital agencies to scale their business to over 7 or 8 figures.


Jason Swenk
With special guest Jason Swenk
  • Episode #055
  • Aired July 25, 2016
  • Comments

Golden Mean Pricing with Tim Bouchard of Luminus

Luminus is a branding and digital creative agency in Buffalo, NY. They are creative thinkers, designers, writers, illustrators, and developers that build and enrich brands.


Tim Bouchard
With special guest Tim Bouchard
  • Episode #054
  • Aired June 25, 2016
  • Comments

Maintaining Culture with Brad Flowers of Bullhorn Creative

Bullhorn, of Lexington,KY, believes that strong brands stand for something. Using their simple, versatile process, Bullhorn uncovers those values through conversations, research, and strategy; then brings them to life with language and design. The result is compelling – regardless of the project scope or industry vertical. Bullhorn does good work for good people.


Brad Flowers
With special guest Brad Flowers
  • Episode #052
  • Aired May 11, 2016
  • Comments

Serving in Teams with Geoff Wilson of 352

352's passion is turning great ideas into compelling websites, apps and software. 352 builds dedicated teams around every client to get them to market quickly, so that they can learn, iterate and grow the client's audience.


Geoff Wilson
With special guest Geoff Wilson
  • Episode #051
  • Aired April 25, 2016
  • Comments

Agency Leadership with Andy Budd of Clearleft

Clearleft, a user experience consultancy, helps clients solve thorny business problems, and these solutions usually manifest themselves as digital products and services. Clearleft designs compelling digital experiences.


Andy Budd
With special guest Andy Budd
  • Episode #049
  • Aired March 25, 2016
  • Comments

Design Leadership with Richard Banfield of Fresh Tilled Soil

Fresh Tilled Soil are design obsessed UX experts, who partner with clients seeking innovative digital solutions to grow their businesses. Their passion for cultivating exquisite experiences is rooted in their commitment to the end user. By creating empathy while following a flexible process with a craftsman’s discipline, FTS delivers extraordinary results. They’ve produced clean, intuitive UX/UI solutions to over 500 projects to clients across the globe since 2005.


Richard Banfield
With special guest Richard Banfield
  • Episode #048
  • Aired March 9, 2015
  • Comments

Operating as a Virtual Partnership with the Founders of Forefathers Group

Forefathers Group was forged in 2011 by 2 designers with more than a thousand miles apart, and to this day have never met face-to-face. In spite of distance the team expanded further with an Illustrator who resides in Sweden as the team has collectively gone on to work for major brands and companies such as Biolayne, Bob Marley, Mark Hoppus, Theory11, and Dangerbird Records among many others.


Forefathers Founders
With special guest Forefathers Founders
  • Episode #046
  • Aired February 8, 2016
  • Comments

Pricing Accurately with Djuvane Browne of One Great Studio

One Great Studio is giving life to ideas through websites, web applications, graphic design & branding. They have 3 core beliefs...
Don't Be Greedy
Think Long Term
Do Good

In January 2015, the studio began the transition to value pricing & have experienced some amazing changes in the agency and their lives as a result. Currently, partners Djuvane & Gina, and the team at One Great Studio are working on their first SaaS product – Buildt, a web & mobile service app for churches scheduled to be released in January, 2016.


Djuvane Browne
With special guest Djuvane Browne
  • Episode #045
  • Aired January 25, 2016
  • Comments

Explaining Design Decisions to Clients with Tom Greever of Bitovi Agency

Tom Greever is the UX Director at Bitovi Agency. They help companies create better web applications, and have worked with clients such as WalMart, T Mobile, and

Tom Greever's book, Articulating Design Decisions, helps designers justify design to non-designers.


Tom Greever
With special guest Tom Greever
  • Episode #041
  • Aired November 10, 2015
  • Comments

Interview with Jamie Kosoy, Founder and Head of Technology at Arbitrary

Arbitrary isn’t exactly a digital creative agency or a production shop. It’s not quite a studio or an R&D Lab, either. Arbitrary is the best of all of these things. Arbitrary brings together teams of talented groups and individuals to work on experiential, lovely, forward-thinking stuff of all sorts.

Arbitrary is whatever it needs to be to make inspired digital creations for and with great people.


Jamie Kosoy
With special guest Jamie Kosoy
  • Episode #040
  • Aired October 25, 2015
  • Comments

Interview with Erik Reagan, Co-founder of Focus Lab, LLC

Focus Lab is a close team of creative professionals based out of Savannah, Ga. They are parents, musicians, gamers, runners, gardeners, friends, jokesters, and more. Focus Lab is passionate about partnering with good people and organizations to produce exceptional work that betters the world around them.


Erik Reagan
With special guest Erik Reagan
  • Episode #038
  • Aired September 25, 2015
  • Comments

Interview with Matt Weinberg, Co-Founder/President of Technology and Development at Vector Media Group

Vector Media Group is an interactive digital agency located in the heart of the Flatiron District of New York City. We’re dedicated to sharing our expertise in Web and Mobile Development, Design, and Marketing to help build powerful tools and campaigns that work. Our award-winning teams employ business standards with ethical best practices that drive brand growth.

What does Vector do?

Design & Branding Thoughtful solutions uniquely crafted to solve our clients’ business problems.

Development Customized development driven by insights and proven by results.

Digital Marketing Driving results beyond flashy creative and keywords.


Matt Weinberg
With special guest Matt Weinberg
  • Episode #037
  • Aired September 10, 2015
  • Comments

Interview with James Hobbs, Creative Director/Founder of Octopus Creative

Octopus Creative is a design agency specializing in interaction design, user experience, visual design, branding, and web development.

More about Octopus:

We are user driven Our focus is to convert one-time viewers into loyal customers through great design and usability. We carefully consider each interaction throughout our design process, crafting a positive, memorable experience for users.

We launch startups Our experience enables us to make the quick decisions necessary for a startup’s success. We excel at looking through the eyes of users — analyzing, simplifying, and building products within a tight timeframe.

We turn ideas into products Our team specializes in taking a raw idea and crafting it into a quality product. This detailed approach guarantees each stage of development occurs with the insight and perspective of experienced designers.


James Hobbs
With special guest James Hobbs
  • Episode #036
  • Aired August 25, 2015
  • Comments

Interview with Jim Macdonald, Managing Partner of 3Seed Marketing

3Seed Marketing is a full-service marketing agency owned by multiple partners, each having a role in the success of the company. They are firm believers in value pricing, and have grown the business from 3 to 20 employees in just over a year, including a merger and aggressive hiring practices. 3Seed operates on a very strong set of core values, and do all of their hiring, client onboarding, and partnerships with these values in mind. The rule at their company is You Reap What You Sow... Sow Good.


Jim Macdonald
With special guest Jim Macdonald
  • Episode #035
  • Aired August 10, 2015
  • Comments

Interview with Kade Wilcox, CEO of Primitive Social

Welcome to the relaunch of the Businessology Show! As you may know Dan Mall has left the show and we will miss him greatly! Thanks Dan for all that you've done, and continue to do, for this industry.

With this relaunch, we move into a different setup of the show. Here is how we'll be publishing shows from here forward:
-we will publish new shows on the 10th and 25th of each month,
-we will interview agency owners working through the complexities of growth in their own agency,
-we will coach the agency owners on the show to unlock more learning and demonstrate the power of business coaching,
-we will take notes throughout the recording of each episode (you'll hear Jason Blumer typing) but we hope it won't be a distraction. :)


Kade Wilcox
With special guest Kade Wilcox

Support the Businessology Show

The Businessology Show is a labor of love for Jason. If you’ve benefitted from one or more episodes of the show, please consider supporting us.

Season 3

  • Episode #034
  • Aired May 5, 2015
  • Comments

The Difference Between Sales and Marketing

Dan and Jason are back with another episode of The Businessology Show! This week they're discussing the difference between the two critical functions of sales and marketing. Find out what they have to say about it on this episode!


  • Episode #032
  • Aired Mar 5, 2015
  • Comments

Exploring Business Models

Dan and Jason are back to kick off the first episode of Season 3! Join them as they explore all aspects of business models, discuss how they designed their respective company's models, compare the pros and cons of each and so much more!


Season 2

  • Episode #031
  • Aired Nov 4, 2014
  • Comments

Season 2 Finale

Dan and Jason are back for the Season 2 Finale of The Businessology Show. What a great season we’ve had! A huge thanks to our amazing listeners, our incredible guests and our awesome sponsors. Listen to the finale here and stay tuned for Season 3 in January!

Thank you for being a part of this incredible season!


  • Episode #030
  • Aired Sep 11, 2014
  • Comments

Q&A: September 2014

Dan and Jason are back with another listener question show! This is the fourth episode dedicated to Onboarding and we received some really great questions from our amazing listeners. Listen here!


  • Episode #028
  • Aired Aug 4, 2014
  • Comments

Onboarding for Services & Products

How do you get users acclimated when trying to get them to sign up for your product or service? Jason and Dan interview Matthew Smith about his experience leading teams at places like Relay Foods and Zaarly as well as his own design consultancy, and how onboarding at each differs.


Matthew Smith
With special guest Matthew Smith
  • Episode #027
  • Aired Jul 16, 2014
  • Comments

The Power of Onboarding

On this episode, we'll define Onboarding and talk about the impact it can have on bringing in new customers. Dan and Jason will also give their own examples of Onboarding and how it has helped their clients.


  • Episode #026
  • Aired Jul 2, 2014
  • Comments

Q&A: July 2014

Dan and Jason are back with another listener question show!

This is the fourth episode dedicated to pricing and we want to hear from you, our awesome listeners! Do you have questions from our first three pricing guests? Or maybe you just have some general questions about pricing? Leave us a question as a comment on our blog here or use our online questions form:

Thanks for listening!


  • Episode #025
  • Aired Jun 12, 2014
  • Comments

Why Hourly Pricing Can Work

In this, the final pricing episode of the season, Dan and Jason speak with the Technical Director for Sparkbox, Rob Harr. Hear his perspective on pricing and why pricing hourly works for Sparkbox.


Rob Harr
With special guest Rob Harr
  • Episode #023
  • Aired May 22, 2014
  • Comments

Value Pricing for Agile Development

Dan and Jason speak with Wes McClure about value pricing, agile development and how to improve the development of software to focus on customer value and outcomes.

We are going live on Thursday, May 22nd at 4:00 pm ET, so be sure to join us then!


Wesley McClure
With special guest Wesley McClure
  • Episode #022
  • Aired May 8, 2014
  • Comments

Q&A: May 2014

Dan and Jason are back with another listener question show! This is the fourth episode dedicated to Positioning, but we want to focus on listener questions this time. Do you have questions from our first three guests on positioning? Let us have them! Or, maybe you just have some general branding/positioning questions related to how we run our firms. Let us have them!

Leave us a question as a comment on our blog here, or just leave them on our online Questions form here:

We are going live on Thursday, May 8th at 12:30 pm ET, so be sure to join us then!


Dan and Jason
With special guest Dan and Jason
  • Episode #021
  • Aired May 1, 2014
  • Comments

Faking It

Dan and Mike argued on Twitter about spec work. Now he'll be on our show on May 1, 2014 at 2PM EST to talk more about it!


Mike Monteiro
With special guest Mike Monteiro
  • Episode #020
  • Aired Apr 16, 2014
  • Comments


Continuing with the theme of positioning and branding, Dan and Jason will be interviewing Ed Tettemer live on Wednesday, April 16 at 2pm EST. Listen live to hear how Ed has spent years helping organizations of all kinds (profit and non-profit, large and small) define themselves.


Ed Tettemer
With special guest Ed Tettemer

Season 1

92 74
  • Episode #018
  • Aired Nov 14, 2013
  • Comments

Season 1 Finale

Dan and Jason will be talking through the purpose of Businessology, as they explored it in Episode 1. Then they will be taking a journey through the episodes of the first Season, highlighting the big learning points and what their greatest takeaways were.

At the end, they will be excited to share some thoughts on next year's live roadshow, and how you can have a say in what you see at the live roadshow.

Join us for the Businessology Show's Season 1 Finale on Thursday, November 14, 2013 at 2pm EST!


  • Episode #017
  • Aired Nov 1, 2013
  • Comments

Being the Boss

A true leader, Greg Hoy can talk about management, marketing, leadership, design, and more. Also, Greg will share about Owner Camp and Digital Project Management Summit. And finally, what did it really feel like to have his employees give him a review? Listen in live on Friday, November 1, 2013 at 12:30pm EST to hear Dan and Jason interview Greg about these and other topics. Have a question for Greg? Leave it in the comments below!


Greg Hoy
With special guest Greg Hoy
  • Episode #016
  • Aired Oct 15, 2013
  • Comments

Q&A: October 2013

Dan is back with Jason this month, and it’s time for another listener question show! What do you want to ask about design or business? Do you have questions about software, managing projects, hiring, when to go out on your own, taxes, managing cashflow, working with contractors, contracts, or anything else? Leave us a comment and we’ll do our best to work your question into our next show. We are going to be live on Tuesday October 15th at 3pm EST, so be sure to join us then!


  • Episode #015
  • Aired Sep 26, 2013
  • Comments

Turning Side Projects into a Full-Time Gig

Matt Cook joins us again as a guest host while Dan Mall travels. Look for Dan to rejoin the show in October. Jason and Matt will be talking with Cameron Moll, creator of Authentic Jobs. They will be live on Thursday, September 26, 2013 at 2pm EST. Hear Cameron's insights on working with a team and running a business. Join us in the live chat during the show.


Cameron Moll
With special guest Cameron Moll
  • Episode #014
  • Aired Sep 12, 2013
  • Comments

Changing Business Models

That's right. We have a guest AND a guest host! Dan will be back in October, but we still have great content in store for you. Join Jason and Matt Cook this Thursday, September 12, 2013 at 2pm EST as they talk with Dave Onkels, co-founder of Dotvita.   Dave will be sharing his thoughts on how his strategy has shifted as both he and his company have grown. How are current customers impacted when your business model changes? What if it doesn't work? Hear more from Dave, this year's emcee of Circles Conference, and ask him your questions in the chat on Thursday.


Dave Onkels
With special guest Dave Onkels
  • Episode #013
  • Aired Aug 22, 2013
  • Comments


On Thursday, August 22nd at 2pm EST, Dan and Jason will be talking all things design and business with Josh Long. You know Josh as an author, designer, and podcast host. Be sure to chat with us right here during the live show!


Josh Long
With special guest Josh Long
  • Episode #012
  • Aired Aug 8, 2013
  • Comments

Q&A: August 2013

Got questions? Let’s talk about what matters to you! Let’s talk pricing, growth, hiring, firing, scope, project management, strategic client selection, dealing with contractors, best conferences, or whatever is on your mind. We’ll be live on Thursday, August 8th at 2pm EST, but we need your questions. Leave them in the comments!


  • Episode #011
  • Aired Jul 31, 2013
  • Comments

Responding Strategically to Growing Pains

Dan and Jason will be talking with The Queen Bees from The Honey Agency, Meghan Phillips and Rebecca Parker. The Honey Agency has built strategy around their customer selection. They are also responding strategically to big changes in their revenue mix as well. Hear their stories of growing pains and how they are transforming their agency and their team. Remember to join us here live during the show and ask your questions in the chat.


The Honey Agency
With special guest The Honey Agency
  • Episode #010
  • Aired Jul 16, 2013
  • Comments

Strategies For Growth

Dan and Jason will explore the topic of growth. Can you grow too fast? What are the risks of growth? What if you don’t want to grow? Does growth ensure profitability? We’ll wrestle with these questions and more. Please include your questions or thoughts in the comments and join us here for the live chat during the show.


  • Episode #009
  • Aired Jun 24, 2013
  • Comments

Knowledge-Based Project Management

Live on June 24th at 3pm EST, Dan and Jason will be talking about project management with Ed Kless. How do you handle project management problems such as lack of information from your customer, ever-changing requirements and requests, falling behind on deadlines, or managing multiple projects at the same time? Ed will be available to answer your questions and share his wisdom on these topics and more.


Ed Kless
With special guest Ed Kless
  • Episode #008
  • Aired May 9, 2013
  • Comments

Q&A: May 2013

Dan and Jason are ready to answer your questions. In this episode, we’ll tackle questions already received, such as:

  • “What happens if I incorrectly estimate my income when it comes to taxes?”
  • “What strategies can I use to build my client base?”
  • “How do you set up contracts, especially if you are value pricing?”
  • “How do existing clients respond to changes such as moving from hourly billing to a value pricing model? And how do I do this?”
  • “As a freelancer, much of my business comes from other creative agencies. Is it possible to value price when contracting for other creatives?”


  • Episode #007
  • Aired Apr 17, 2013
  • Comments

Quickly Starting a Business

If the work you are doing today ceased to exist tomorrow, what would you do? This is the exact place Kevin M. Hoffman found himself about one year ago. After eighteen years of designing websites and the strategies behind them, Kevin was faced with tremendous challenge and risk, but also great opportunity and choice. Listen in to find out what Kevin did and what he learned in the transition about value and about himself.


Kevin M. Hoffman
With special guest Kevin M. Hoffman
  • Episode #006
  • Aired Mar 28, 2013
  • Comments

Making Sense of Taxes for the Small Business Owner

Albert Einstein said, “The hardest thing in the world to understand is the income tax.” Taxes can be a scary piece of the business owner’s puzzle. What do you need to know about getting your taxes filed? How can you plan ahead for next year? What do freelancers need to do to prepare their books for tax time? Is it okay to file an extension? Jason and Dan will tackle these questions and more on Thursday, March 28th at 2pm EST.


  • Episode #005
  • Aired Mar 14, 2013
  • Comments

Exploring the Value of Innovation

Teehan+Lax have committed to a wonderful thing in their agency called a Lab.  Committing financial resources and people to a department of an agency with no plan for income is a deep commitment to the value of innovation.  To put it simply: they value curiosity.  But does this commitment to innovation bring value to their current customers?  Or add more money to the bottom line?  Should you build time into your life to innovate new products and services?  Come find out from Jon Lax himself.


Jon Lax
With special guest Jon Lax
  • Episode #004
  • Aired Feb 28, 2013
  • Comments

Value Pricing

Pricing without time in mind is a true skill. Or maybe you should consider using time? Possibly, Dan and Jason disagree. It takes courage and commitment to innovation and an intense focus on your customer to value price for your services. Should you give up timesheets? Should you use time to create your prices? Can you do this in your creative firm or agency? Find out the skills needed and the fatter profit margins you can make.


  • Episode #003
  • Aired Feb 15, 2013
  • Comments

Positioning, Branding, & Value

Do you have a brand that is well positioned to be a leader with your niche market? How can you identify your value and price accordingly? These are the building blocks of effective creative strategy. Come hear Tim Williams explain why “the essence of positioning is sacrifice.” Listen live right here on Friday, February 15th, 3 pm EST.


Tim Williams
With special guest Tim Williams
  • Episode #002
  • Aired Jan 24, 2013
  • Comments

Equity, Startups, Fundraising & Education

What kind of equity should designers take when working with startups? Do designers make sucky business owners? Are agencies the only route for budding designers? Find out live at 1PM EST on Jan 24, 2013.


Ben Blumenfeld
With special guest Ben Blumenfeld
  • Episode #001
  • Aired Jan 18, 2013
  • Comments

What is Businessology?

Dan and Jason spend time diving into the purpose behind the Businessology Show in this initial episode. Learn more about the hosts, the branding design of the show, and what the future holds!